What exactly do you do?

Concept of the Good is a full service design studio in Christchurch. I’m well-versed in all areas of graphic design and visual communications, including logo design, brand development, website design and development, stationery, corporate documents, annual reports, brochures, flyers, posters, signage, packaging and more. If your business needs design well done, I can get it made.

Over the years I’ve designed everything from retail point-of-sale to store fit-outs, trophies and awards to jewellery, tattoos, pretty much anything else you can think of. I take pride in continuing to stretch my creativity to meet the unique demands of the next project.

What about the stuff you don’t do that I still might need?

I can also call upon my professional network to provide printing, copywriting, photography, sign-writing, packaging and anything else you may require.

Do you organise printing?

Yes. While I don’t personally own a press I have a great relationship with a Christchurch printing company who I trust to do the very best work in the most cost-effective manner. I can provide quotes for whatever you may need.

Do you make websites?

On occasion, yes. Usually I build on the Squarespace platform, however I’m also experienced with other platforms. If you need a more complex solution, I can create the design and engage a trusted developer on your behalf, or work with your chosen developer. One way or another, I’ll get it done for you.

What’s with the name?

Good question. It’s both a philosophy and the name of a specific rock climb in Castle Hill Basin, one of my favourite places in the world. I love rock climbing and what it demands from you – the extreme focus and determination, efficiency in effort, and commitment to the end result. Back at the office it’s good to remember such attributes in my everyday work.

How much does it cost?

The final price depends on what you need. I take pride in the clarity I provide to clients for each project. Any significant task can be scoped, estimated and agreed upon at the outset. I’m always happy to discuss budget constraints beforehand and, with a little creative thinking, can often find ways to keep the cost low but the quality high.

Can you work with our in-house marketing team?

Certainly. I play well with others and enjoy being part of a team.

What if I don’t like the design?

I pride myself on providing excellent design, solving problems, and doing everything I can to ensure my clients are 100% satisfied. However in the unlikely event that you are unhappy with my work and wish to cancel the project it is expected that you’ll pay in full for all time spent to-date.

You’re the right designer for me. Am I the right client for you?

Thanks for recognising that not every match will be the right fit! However, just by asking that question there’s a good chance that you are. That’s because you’re already thinking that the best work comes from strong collaboration, where you provide me all the food for thought and I deliver all the fuel for your business communication.

Why should I choose you over an agency?

If you’re looking for a design agency in Christchurch there are plenty of options, and I will even recommend a few good ones if that’s what you’re after. However there is a marked difference between what I provide and what they might offer.

For one thing, when you meet with me all the information goes in one ear – and then it stays there. There are no ‘channels of communication’ and, as a consequence, little chance for mix-ups, unnecessary time wastage and additional fees. Because I have less overheads I can afford to charge out an hourly rate that is far more enticing than your standard agency too. So my clients enjoy agency-level design results without paying agency-level fees.

I’m not in Christchurch. Can you still design my brochure for me?

Heck yes. I work for companies all around New Zealand. Get in touch.

Why have you included a question about brochure design in Christchurch and one on logo design in Christchurch?

I can’t lie – it’s for that sweet, sweet SEO.

I need to know more than this FAQ page provides. What do I do?

First, don’t panic. Second, simply pick up the phone or open up your email and get in touch.