Concept of the Good is the independent graphic design studio of me, Erin Stewart, based in Christchurch, Aotearoa New Zealand.
Working on everything from corporate brands through to bespoke art projects, I utilise a large industry network to deliver traditional design expertise along with web development, copywriting, photography, print production and much, much more. Irrespective of size or scope, each project is undertaken with creative integrity and commercial discipline. Be it a business card or a retail fit-out, brochure, website or logotype, form and function run hand-in-hand.
This is the standard thing you’ll probably read about any small design studio, right? So what makes Concept of the Good different?
It’s a no-nonsense work ethic for one. There are no half-measures, no ambivalence, and no indifference. I’m honest in my words and forthright in my work. I get stuff done - no hassle, no fuss. I’m passionate about what I do, sure, but I don’t have any illusions about the nature of the work. It’s my job to provide good design. While a fair bit of expertise and experience certainly comes into things, it’s not brain science or rocket surgery. I’ll leave the big-noting to others. They’re better at it, obviously.
You may be wondering where the name came from. Well, with a hat tip to Gomez Garcia Gonzalez, it's both a philosophy and the name of a boulder problem at Dry Valley, Castle Hill. Bouldering requires extreme focus, determination, efficiency and commitment. Back at the office it’s good to remember such attributes in my everyday work.
Thanks for reading.
If you’d like to find out more please feel free to get in touch.
Concept of the Good Ltd
Email: erin (at) conceptofthegood.co.nz
Mobile: 021 450 745
Erin was a pleasure to work with on the development of our new website. Not only is she very easy to communicate with, she is full of creative ideas and ready to research new innovations to meet our specific needs. Erin was inundated with often lengthy and garbled instructions that included little technical know-how or understanding of constraints, but always correctly interpreted exactly what we wanted to achieve and found a way to make it happen. She was incredibly patient with requests to make tiny trivial changes and generous with her knowledge, ensuring that I was able to quickly learn how to use the backend of the site myself. I would not hesitate to work with Erin again or to strongly recommend her to others.
Over the past two plus years we’ve worked with Erin she’s been consistently efficient, flexible, professional and approachable, quickly grasping what we’re looking for and delivering far above our expectations in an extremely timely manner. Erin is a great a listener but is also full of suggestions and creative solutions, explaining the latest trends in design and politely informing us when we ask for something naff! There's never a "can’t be done" with Erin, she always works to find solutions and even learns about new platforms and tools to provide us with the service we need. She’s a one-stop-shop for design planning and execution!
Erin is a talented creative who cuts through the traditional flash and façade offered by other agencies and replaces it with hardnosed, edgy creative solutions for her customers. Her no nonsense, one stop agency approach, coupled with her creative abilities and network make her a preferred supplier of all creative solutions for the work I am involved in. It is refreshing to work with a creative agency who’s attention to detail, customer management and delivery is consistently excellent no matter the size nor the nature of the work. Erin also has an innate ability to know when to lead creative thinking and when be led by the customer to achieve their desired outcome. Seamless delivery guaranteed!
Erin's clean design matches her speed, efficiency and delivery. We feel very comfortable having our brand in the capable hands of Concept of the Good who we have worked with for over five years.