Frequently Asked Questions

What services do you provide?

Concept of the Good is a full service design studio. I’m well-versed in all areas of graphic design and visual communications including logos, branding, websites, business stationery, corporate documents, annual reports, brochures, flyers, posters, signage, packaging and more.

Whatever you need, I can help with. Over the years I’ve designed all sorts of things, including retail point-of-sale displays, retail interior fitouts, trophies and awards, jewellery, tattoos and pretty much anything else you can think of.

I can also call upon my professional network to provide printing, copywriting, photography, signwriting, vehicle wrapping, and anything else you may require.

Do you do printing?

Yes. While I don’t personally own a press, I have a great relationship with a local printing company and can provide quotes for whatever you need.

Do you make websites?

Yes. I usually build on the Squarespace platform, though I’m also happy to work with Wordpress, Drupal, Wix, Shopify or other CMS if you prefer.

If you need a more complex solution, I can create the design and engage a trusted developer on your behalf, or work with your chosen developer.

How much does it cost?

Pricing depends on what you need! Per project work is estimated, scoped, and agreed upon at the outset. Ongoing, regular design work is charged at $95 (NZD+GST) per hour. I’m always happy to discuss budget constraints beforehand, and provide estimates for individual tasks.

Some indications of cost are:
- a logo design only starts from $475 (NZD+GST) (one single design).
- a small brand identity starts from $950 (NZD+GST) (comprising of one logo design, fonts & colours specified, and a simple brand guide sheet).
- a simple website designed and built on the Squarespace platform starts from $475 (NZD+GST) per page (does not include ongoing subscription costs, content creation, photography or stock image costs).

I’m transparent with costs and purchasing on-behalf (for example, stock images) - there won’t be any hidden surprises or unknown extra costs.

What if I don’t like the design?

I want you to be happy with the final result. I pride myself on providing excellent design, solving problems, and doing everything I can to ensure my clients are 100% satisfied. In the unlikely event that you are unhappy with my work and wish to cancel your contract, you agree to pay in full for all time spent to-date.

What software do you use?

I work on Mac OS, using Adobe’s Creative Cloud, the professional standard worldwide. I can create templates in Pages and Keynote (for use in Word and PowerPoint), but cannot work with or create Publisher files.


Need more answers?

Contact me